monday.com Products

monday work management is largely speaking to a more senior manager, who likely works in a larger enterprise. They want to feel that they are interacting with a trust-worthy, enterprise-ready, sleek brand and product.

Speaks to the exceptionally high quality we promise to deliver to our customers. As market leaders in WM, we aim for our language to feel trustworthy, and valuable, while still feeling approachable.

Refers to our approach to solving our customers’ challenges. When it comes to the problems we want to solve and how we build our product, we aren’t following the crowd. This is expressed through bold language that feels inspirational.

Should reflect those who use our WM product. We want our tone to speak both to the leaders who are full of wisdom and want to know they are in good hands, and the doers, who move fast and are experts in the field. To channel this we use language that is confident, ambitious, and reliable.

Built to give your work a competitive edge

Bring your vision to life, from strategy to executive

Built by the best, for the best

Your strategy deserves better

• Aim to reflect the quality of the product by highlighting its advanced value
• Highlight the value to be had after adopting monday work management
• Don’t be self-promotional or snooty
• Don’t be overly wordy or use long sentences

A recognized industry leader, monday work management helps teams work more efficiently with a flexible, AI-powered product they love to use. It connects every level of work—giving teams flexibility and leaders the visibility and control to drive strategy to execution, all in one place.

monday CRM is a challenger in an industry dominated by giants. We understand our audience and their pains, and share valuable creative content that’s unpolished, relatable, and with a healthy dose of humor.

Speaks to our bold and disruptive energy. It comes through in a sharp, fast, and punchy language. It’s not about being rude, it’s about having the confidence to say what everyone’s thinking.

Is about being real. It shows up in honest, unpolished language that’s easy to relate to. We sound like real people who get it.

We have G2 badges but we stay humble

Do it faster with a CRM your team will love to use.

The most awarded CRM on G2

Our CRM streamlines the customer lifecycle to unlock maximum pipeline efficiency

• Talk to the point, without jargon or chatgpt words
• Be bold but not mean
• Address the pain
• We do not explicitly mention competitors

monday CRM helps revenue teams sell faster with a flexible, AI-first CRM they’ll actually love to use. With real-time insights and organization-wide visibility, revenue leaders can drive predictable growth at scale.

monday dev is a challenger in an industry dominated by a large, rigid legacy player. As the new kids on the block, we're doing things differently. Our tech-savvy audience is allergic to traditional marketing, so we create content that’s feature-forward, credible, and self-aware.

Challenges the status quo, just like the product—it flexes, flows, and moves fast. It uses bold and direct language to deliver messages with precision.

Is driven by genuine interest, delivered through sharp, expert, and effortless language. It's not arrogance, it's the ease that comes from diving deep and truly mastering a niche.

Develop with precision and speed

Place your team’s experience at the heart of your process

Supercharge your code and develop with lightning-fast speed

Onboard your team to a platform they’ll love.

monday dev is a frictionless, AI-powered product to plan, track, and ship software fast. With full visibility, actionable insights, and no admin bottlenecks, teams can develop with precision and stay connected to the business.