Brand values
These values reflect our brand’s unique perspective, the principles we stand for, and our brand’s (and our products’) overall personality.
Bold
We think big. We actively push the boundaries of what it means to give our customers the best possible product experiences.
Best in class
Everything we do, we do for our customers. When we map out the future of our product, we’re driven by innovation and doing good.
Authentic
Our brand is built on integrity. We believe that offering open, accessible information is the best way to connect and help our customers succeed. We champion honesty and transparency, sharing as much of the truth as we can without sacrificing our other values.
Direct
Our communication style is clear and to the point. We believe things don’t need to be complicated to make an impact. When we write or talk, it’s always in a way that’s easy to understand and brings value to our audience.