Our messaging
Knowing your audiences and the right messaging for them is important. Here’s how to explain what we do to different groups of people.
monday.com is a global software company that transforms how businesses run.
monday.com is a global software company that builds products people love to manage the core of their work. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform. Our ~245,000 customers are reimagining how work gets done, driving greater efficiency, and scaling like never before. For more information, visit monday.com.
Extensive market and customer research has proven that one of monday.com’s strongest differentiators is its ease of use. Due, in large part, to monday.com’s intuitive UI, customers find it easy to get started which leads to faster adoption and quicker time to value for new customers. This insight that customers truly love to use monday.com is a key differentiator for the brand and one we lead with when introducing ourselves.
It’s about loving to use monday.com.
I love monday
It expresses a love and a real-world connection to the platform itself
not a love to the company / not personal relationships or romance.
It conveys the experience of finally finding work products that you enjoy using
rather than struggling with
Always speak about real and authentic reasons why specific teams or functions love the platform
Avoid using 'love' in a broad or overly emotional sense.
We are not promising to help people fall in love with work’, we are offering products for work that people will actually love using.
You do not always have to use the word “love”, love is the sentiment we want to deliver but that can be through the promises we make, design choices, etc.
Our products are dedicated solutions built on top of our Work OS and designed to answer the needs of specific industries and verticals.
“monday.com Work OS is an open platform where anyone can create and shape the tools they need to run every aspect of their work. By combining building blocks, like apps and integrations, organizations can build or customize whatever they need to improve the way their business runs. Organizations can also use monday.com industry-specific products, built on top of the Work OS.“
AI guidelines
AI is a technology that is infused into all of our products. Therefore, AI should not be used as a stand-alone term in our marketing messaging. Instead, AI should be referenced either as the monday.com AI offering.
“See how monday.com’s AI offering can help you achieve more than humanly possible.”
“See how AI can help you achieve more than humanly possible.”
The monday.com AI offering includes: Our capabilities (e.g. AI-powered risk management)
“Uncover risks across your portfolio with monday.com’s AI risk management capabilities.”
“Uncover risks across your portfolio with monday.com AI risk management solutions.”
Our AI pillars (Digital Workforce, AI Blocks, and Product Power-ups)
“monday.com Expert, part of monday.com’s Digital Workforce, can step in to streamline unique workflows for your team.”
monday.com Expert is a digital team member that can step in to streamline unique workflows for your team.”
We can use the term Agent/Agents/Agentic AI when describing the technology or explaining that this is our version of proactive, autonomous agents, however, our branded name for this offering is Digital Workforce.
“monday.com’s Digital Workforce offers a taskforce of agents that handle real work for you.”
“monday agents handle real work for you.”