Tone of Voice
monday.com’s tone of voice defines how we communicate with the world around us. It informs our brand personality, guides our word choice, and distinguishes us in the market.
Short description:
We believe our platform truly changes how people work and the impact they can make. However, we are just a piece of the story. We prefer to highlight the successes of our customers, rather than center ourselves. We want to lead with data, clarity and purpose, never arrogance. We want to inspire trust and exude solidity, reliability, and confidence.
monday.com is the go-to work platform teams love to use. Run any workflow with ease and turn strategy into execution.
Turn your data into powerful dashboards that highlight real-time insights—so you’re always ready for what’s next.
monday.com is the best work platform on the market, drastically improving all aspects of your work.
Transform your data into industry-leading, robust dashboards and gain the insights you need to revolutionize your work.
- Use data, examples, or proof points to support claims
- Sound steady, clear, and in control
- Let the value speak through clarity, not hype
- Be persuasive, not pushy — confidence respects the reader’s intelligence
- Lead with your key message—don’t bury it in disclaimers or context
- Don’t rely on jargon to sound smart—instead, be clear and to the point
- Don’t overpromise or be boastful - Avoid “industry-leading,” “the best ever,” unless you can prove it
- Avoid wishy-washy language — words like “just,” “kind of,” “a bit,” “possibly”
Short description:
We use easily understood language to communicate clearly and effectively. No jargon or unnecessary fluff, we like to “just say it”. Just as customers feel empowered when they use a monday product, when they meet our brand they should feel comfortable, supported, and motivated, not intimidated and overwhelmed.
monday.com is a fan-favorite work platform to drive any aspect of your work.
Easily visualize your data with dashboards. Turn real-time insights into a plan of action so you’re always ready for what’s next.
monday.com is a best-in-breed work platform developed to accelerate work impact across organizations.
Seamlessly convert any data into dynamic dashboards and unlock real-time insights to drive strategic decision-making.
- Be concise without being abrupt
- Opt for language that’s easy to understand
- Use active voice, and avoid complex verb structures
- Don’t be overly wordy or use long sentences
- Avoid jargon or buzzwords when possible
Short description:
Playful means bringing a sense of lightness and energy to how we communicate. It’s about being creative, clever, and not afraid to have a little fun. Because we write like we build, with real people in mind. For our customers, they know to expect celebratory animation when they complete a task, or llamas to visualize goals on a dashboard. We aim to make our communication as enjoyable as our product, sprinkling joy and playfulness thoughtfully throughout our brand.
monday.com is a human-first work platform to drive any aspect of your work.
Easily transform any data into custom-fit dashboards and gain real-time insights with zero guesswork.
monday.com is a magical work platform to drive any aspect of your work.
Easily transform any data into epic dashboards, and gain real-time insights like a data ninja.
- Keep it light, not silly
- Look for unexpected moments to surprise or delight
- Don’t let tone get in the way of clarity
Short description:
Passionate means that we bring a level of energy and authentic excitement to how we communicate. Our passionate tone is reflective of our dedication to delivering a perfect experience to our customers, whether that be obsessing over our UI or offering exceptional customer support. It also nods to the passion we see in our customers, who evangelize our products and light up when speaking about what they accomplish with monday.com. For us, passionate means being dedicated, driven, and obsessed with what we do.
monday.com makes products for work that people love to use for a wider impact across your organization.
Easily transform any data into dazzling dashboards, and gain real-time insights you need to inspire what’s next.
monday.com is a swoon-worthy work platform to transform any aspect of work into a masterpiece.
Easily transform any data into drop-dead-gorgeous dashboards, and awaken what’s going on across your business in real-time.
- Use language that feels energetic
- Avoid using romantic words (e.g. burning, eager, steamy)
- Don’t use the word “passion” or “passionate” explicitly