The monday Llama

What the llama represents

The llama stands for everything monday.com is about: joy, simplicity, and originality.

In product, she’s a playful way to interact with your data—like celebrating wins in widgets. In the monday mansion, she’s an avatar that makes complex workflows feel simple and human. In brand, she adds surprise and memorability—never random, always intentional.

In campaigns, the llama is never just decoration. She’s the solution—showing up in moments of chaos to bring structure, momentum, and clarity. She reflects the optimism built into monday.com.

Contact team for approval

Guidelines

Any use of the llama—internal, external, or on social—requires Brand team approval.
She must always represent a solution, not a problem. Not a mascot. Not a prop. She brings clarity, energy, and joy—always with purpose.
The llama only appears when we discuss the monday.com brand, not a specific monday product.

This:

Use the llama to represent a solution. She embodies clarity, optimism, and action.

Include her only when there’s brand-level storytelling. Think vision, values, campaigns, or brand moments.

Make her purposeful. Every appearance should tie to a clear message, not just for decoration.

Keep her voice on-brand. Witty, insightful, helpful—not sarcastic, chaotic, or overly silly.

Involve the Brand team early. We’ll help make sure she’s used meaningfully.

Not this:

Use her to represent a problem, confusion, or chaos. That’s not her role.

Feature her in product tutorials, technical docs, or support materials. She’s not a mascot or helper bot.

Drop her into content for comic relief only. She must add value and reinforce the brand’s purpose.

Use her without context. If her presence doesn’t enhance understanding or elevate the brand, she doesn’t belong.

Edit her appearance, personality, or message. Keep her consistent and aligned with approved assets.