Main goal: Visualizing our platform
Since our platform is not a physical product and is made out of countless screens & features, it’s hard in some cases to show it to our clients in sales & marketing materials.
This is why we created the Work OS illustration.
It also allows us to visualize complicated, high-level concepts, and communicate new product visions in a simple and easy-to-understand way.
The main goal of illustrations
Delightful experiences
We aim to make users feel good while using our products by giving them moments of delight that would otherwise feel mundane or even frusterating
Brand differentiation
Illustrations can help a brand stand out from competitors by creating a unique and memorable visual identity. They can help to convey the brand’s personality and values in a way that is distinct from other brands.
Communication & education
Illustrations can be used to communicate complex information or concepts in a simple and visually appealing way. This helps users understand what’s happening and/or what they should do next.
Easy navigation
We using distinct illustrations to represent specific states in the product. That way, when users encounter these illustrations again, they will remember them more easily and be able to navigate the product more quickly.
How and when to use illustrations?
Illustrations should not be used as space fillers or as decorations. When deciding on using an illustration in a new project, please look at the main goals above and find the goals that might be relevant to your design needs. Our illustration language can be divided into 3 main categories.
Users and teams representation
Design
Illustration
Illustrations can help a brand stand out from competitors by creating a unique and memorable visual identity. They can help to convey the brand’s personality and values in a way that is distinct from other brands.
Work OS
Presentation
Empty states
Attributes
Real UI
It’s important to keep illustrated boards & features close in look to the real UI in our platform, so our users will have a consistent experience. The illustrated boards & features can be simplfide, but should be easy to recugnise, and based on the real design from our platform.
Building blocks
The main idea behind monday’s product is that it’s made out of customizable building blocks, allowing our users to create the best workflow to whatever need they have. That’s why this illustration style is mostly created using isometric prespective.
High level concepts
It’s the go-to style for communicating high level concepts like: “Work OS” “customizability”, “connectivity”, “integrations” etc’
Building blocks
The main idea behind monday’s product is that it’s made out of customizable building blocks, allowing our users to create the best workflow for whatever need they have. That’s why this illustration style is mostly created using an isometric perspective.
Building blocks
The main idea behind monday’s product is that it’s made out of customizable building blocks, allowing our users to create the best workflow for whatever need they have. That’s why this illustration style is mostly created using an isometric perspective.
Building blocks
The main idea behind monday’s product is that it’s made out of customizable building blocks, allowing our users to create the best workflow for whatever need they have. That’s why this illustration style is mostly created using an isometric perspective.
Geometric shapes
Using geometric shapes to convey abstract ideas is encouraged.
Geometric shapes should be taken from monday’s brand pattern.
Colors
The illustration colors should match the brand's main color palette.
Human representation in SEO content
In order to make our blog content feel less technical and more accessible, it’s possible to include full-body human characters in it’s covers.
These characters design should be based on simple geometric shapes from our brand’s pattern.
Work OS illustrations
When to use hands?
Abstract concepts
When we want to represent abstract concepts like security and privacy for example.
User interactions
When talking about user interaction with the platform, connectivity, and customizability.
Human representation in SEO content
In order to make our blog content feel less technical and more accessible, it’s possible to include full-body human characters in it’s covers. These characters design should be based on simple geometric shapes from our brand’s pattern.
Human perspective
We use hands in illustration and photography to represent monday’s users. We want to avoid using full body characters, so we can be more distinctive in comparison to other brands. This also helps our illustrations to always be action-oriented.
Diversity
The hands should be inclusive and represent different ethnicity, gender, and lifestyle.
User interactions
When talking about user interaction with the platform, connectivity, and customizability.
Abstract concepts
When we want to represent abstract concepts like security and privacy for example.
